Michael Becker/FX
The second episode of American Idol continued yesterday’s downward trajectory. Averaging 22.9 million viewers with a 7.8 rating in the 18-49 demographic, Idol was down 9 percent among total viewers and 15 percent in the demo, compared to the 8-9 p.m. hour Wednesday’s season ten premiere.
It’s also down from last season’s second installment, which averaged 26.4 million viewers and a 10 rating in the demo. Of course, that installment aired at 8 p.m. on a Wednesday (Jan. 13, 2010), where the competition is less fierce, and it was also 90-minutes compared to last night’s hour-long show.
Last night, Idol, which aired from 8-9 p.m., faced CBS’ Big Bang Theory from 8-8:30 p.m., which pulled in 13.5 million viewers with a 4.2 in the demo. Compared to Big Bang’s last original episode, that was 95 percent retention among total viewers and 97 percent in the demo, which means Idol did not siphon viewers from the CBS comedy.
The second episode of American Idol continued yesterday’s downward trajectory. Averaging 22.9 million viewers with a 7.8 rating in the 18-49 demographic, Idol was down 9 percent among total viewers and 15 percent in the demo, compared to the 8-9 p.m. hour Wednesday’s season ten premiere.
It’s also down from last season’s second installment, which averaged 26.4 million viewers and a 10 rating in the demo. Of course, that installment aired at 8 p.m. on a Wednesday (Jan. 13, 2010), where the competition is less fierce, and it was also 90-minutes compared to last night’s hour-long show.
Last night, Idol, which aired from 8-9 p.m., faced CBS’ Big Bang Theory from 8-8:30 p.m., which pulled in 13.5 million viewers with a 4.2 in the demo. Compared to Big Bang’s last original episode, that was 95 percent retention among total viewers and 97 percent in the demo, which means Idol did not siphon viewers from the CBS comedy.
