The moment Search characteristic is additionally now offered on Google’s “Image Search,” functioning by modifying the photographs as you enter research queries.
Singhal also announced “Instant Pages,” or what Singhal calls “the next massive leap in Google Instant.” Instantaneous Pages prerenders research final results, allowing you to click on on a research result and have it load quickly, instead of needing to watch for 4 seconds.
Instant Pages Impact on SEO
Increasing page load speed is nothing new to those who have followed Google news over the last couple years. Greg Habermann recently recapped Google's obsession with speed in "A New Tool for Optimizing Page Speed: Google's Page Speed Online."
Beyond making sure your website loads quickly, it doesn't seem like Instant Pages should be a consideration in your Google-friendly SEO strategies.
"Search traffic will be measured in Webmaster Tools just like before this feature, with only results the user visited counted," noted Ziga Mahkovec on the Google Webmaster Central Blog.
Google says most websites will work correctly when pre-rendered in Chrome, but also notes that "triggering prerendering for the wrong site could lead to the link the user did click on loading more slowly." But there's good news: Google is "fairly accurate" at predicting when to pre-render. Wait, that's the good news?
So in an attempt to speed up the web by preloading one site per search query, Google might also be slowing down a great deal of website loading speed at the same time. Great news for sites that aren't ranked number one, huh?
To test your pages, Google offers a sample page.
Instant Pages Impact on PPC
For advertisers, Google says this won't improve page loading time if a user clicks on one of your ads. However, Google indicated they could extend the platform to PPC later.
Increasing page load speed is nothing new to those who have followed Google news over the last couple years. Greg Habermann recently recapped Google's obsession with speed in "A New Tool for Optimizing Page Speed: Google's Page Speed Online."
Beyond making sure your website loads quickly, it doesn't seem like Instant Pages should be a consideration in your Google-friendly SEO strategies.
"Search traffic will be measured in Webmaster Tools just like before this feature, with only results the user visited counted," noted Ziga Mahkovec on the Google Webmaster Central Blog.
Google says most websites will work correctly when pre-rendered in Chrome, but also notes that "triggering prerendering for the wrong site could lead to the link the user did click on loading more slowly." But there's good news: Google is "fairly accurate" at predicting when to pre-render. Wait, that's the good news?
So in an attempt to speed up the web by preloading one site per search query, Google might also be slowing down a great deal of website loading speed at the same time. Great news for sites that aren't ranked number one, huh?
To test your pages, Google offers a sample page.
Instant Pages Impact on PPC
For advertisers, Google says this won't improve page loading time if a user clicks on one of your ads. However, Google indicated they could extend the platform to PPC later.
“Instant Pages” will likely be available on Chrome Beta while in the next week and for adventurous Chrome Canary customers right now, which has a Firefox model also while in the works . Singhal estimates that Pages and Prompt combined will save folks in between 4-10 seconds of search work per lookup.
“At the stop of the day our task is to get you the information you look for while in the blink of an eye,” said Singhal. Or as Google Item Manager Johanna Wright more succinctly put it. “In Google’s DNA is speed.”
