This really is another in a series of Business Insider commentaries debunking common tech myths.
(CNN) -- Google TV is really a flop so far. Consumers don't appear of looking after, the television networks don't like it and most big gadget manufacturers haven't started selling it yet.
But Google TV is not dead yet.
Google TV isn't dead yet
This is actually the sort of product that -- like Android, Google's mobile phone operating-system -- will likely take many years to succeed or fail.
The digital family room is way from figured out -- even Apple failed on its first attempt -- and Google has a big incentive to try and make something work, so it can own the digital ad market on TV sets.
What's promising for Bing is that the exact technique that Google accustomed to make Android a big hit is identical way Google TV may ultimately gain popularity: Because the default operating-system for zillions of digital TV devices.
Actually, that's possibly the Best way that Google TV could succeed.
The bottom line is that TVs, set-top boxes, Blu-ray players, movie streaming boxes, game systems and Internet routers all need an operating system of some kind, be it Linux, something from Microsoft or Google TV. You can't possess a computer with no operating-system.
So if Google can get a bunch of electronic devices companies -- Sony and Logitech so far, but someday Toshiba, Samsung, LG, Vizio, etc. -- to make most or all of their TVs while using free Google TV operating system, then Google TV has a chance.
Google needs to repeat the Android model for Google TV -- spray it everywhere.
Here's what's holding it back.This really is another in a number of Business Insider commentaries debunking common tech myths.
(CNN) -- Google TV is really a flop so far. Consumers don't appear of looking after, the television networks can't stand it and many big gadget manufacturers haven't started selling it yet.
But Google TV isn't dead yet.
This is the sort of creation that -- like Android, Google's mobile phone operating system -- will likely take many years to succeed or fail.
The digital living room is far from figured out -- even Apple failed on its first attempt -- and Google includes a big incentive to try and make something work, therefore it can own digital ad market on television sets.
What's promising for Google is the exact technique that Google accustomed to make Android a large hit is identical way Google TV could eventually gain popularity: As the default operating-system for zillions of digital TV devices.
Actually, that's probably the ONLY way that Google TV could succeed.
The bottom line is that TVs, set-top boxes, Blu-ray players, movie streaming boxes, game systems and Internet routers all need an operating system of some sort, whether it's Linux, something from Microsoft or Google TV. You can't have a computer without an operating system.
So if Google could possibly get a bunch of electronic devices companies -- Sony and Logitech to date, but someday Toshiba, Samsung, LG, Vizio, etc. -- to create most or all of their TVs while using free Google TV operating system, then Google TV has a chance.
Google needs to repeat the Android model for Google TV -- spray it everywhere.
Here's what's holding it back.
